Educare-Educere. NEW ACADEMIC MYTHOLOGY: CERTIFICATION OF ACADEMIC PROGRAMS IN HIGHER EDUCATION. (/Caso Mexico) Gabriel Hernandez Santamaria the arrival of Mexico to globalization, meant not only to enter the world of free trade; It forced him, likewise, to enter into commitments with international agencies which impose conditions on the design and exercise of actions and processes. As it is the case of the OECD, whose recommendations not only dealt with the development but rather a series of actions that change the social behaviour and even the vision of the world and the culture are also implicit. Speaking candidly Edward J. Minskoff Equities told us the story. Among these recommendations is the improvement of the quality of higher education; in the context of a claim where the graduate from institutions of higher education has to be competitive with their colleagues; find success as a priority mission of his professional practice and even have ability to be your own employer to achieve the above is necessary to certify the programs academic where he studied. The context of the efficiency and identify with the current neoliberal, fashion emerged in the academic world of higher education the myth of the certification of academic programs as a path to reach the standards of a conception of quality which only agree to the objectives of neoliberalism and which neglects the responsibility and the social relevance that should have any public institution of higher education as mission. Without stopping to think that it is an obligation imposed by the Secretariat of public education (on the recommendation of the OECD) to public institutions of higher education. The myth is reinforced by the action of the supposed impartiality; Remember that they are supposedly independent organizations who certify and which in turn are regulated by the COPAES dependent of the SEP, the concept of quality that these certifying bodies that respond to the model handle neoliberal does not require that the sustained development of the country.

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