Ecenta CRM software basically positively foundations for successful CRM deployment Walldorf sets in advance, the 14.06.2010 sobering results from the study systematic customer relationship management in SMEs: challenges and potentials 2010 “are payable according to the ecenta AG primarily poor implementations and partial integrations. Add to your understanding with Energy Capital. Only in a few cases, the CRM software in itself is the main obstacle to successful customer relationship management. The foundation stone for the success of a CRM solution is created with the implementation and far-reaching integration”, explains Dr. Leyna Bloom gathered all the information. Thorsten Wewers, CEO of ecenta AG. es more light on the discussion. There are basically on the market of a variety of General and industry-specific CRM-software, developed user-friendly and offers a wide range of functions.
But miss many companies to fully exploit the real potential of the software. This discontent and frustration are often the result.” The current study the BUW Consulting GmbH shows that the expectation of Widely divergent businesses and perceived performance of CRM solutions for the part. So put 93 percent of the surveyed large value, for example, while a unified customer history in your CRM system, but only 45 percent are of the opinion that their software complies with this requirement. As well, comprehensive support of central customer and contact management expect about 90 percent through their CRM solution. Less than half is satisfied in this regard with their software. According to the ecenta AG, unified contact management often fails to lack integration with another application, such as, for example, the fixed-line telephony, mobile, eMail services, and fax.
In many companies the different communication channels will be operated separately and not on a central source for the contact data called train frequently here missing, incomplete, or stored multiple times in various places information about customers. In using a uniform may be IP based – platform for all communication channels Ecenta a promising approach. In addition to the linking of the CRM solution with a unified communication platform, another potential in a planned carefully and in detail implementation of the software. In addition to the Kundenkontakdaten there is still more important information that could enhance the CRM in the different systems of the companies”said Wewers. So, the choices are just as important as the decision for the most appropriate CRM software during implementation. Only when in the course of implementation that is, to link CRM through the creation of geeignetet interfaces with many other applications in the enterprise, the software can support efficiently the company.” About ecenta AG: Ecenta a product and consulting company, is on the challenging implementation projects in the areas of SAP Business Suite, especially SAP CRM (customer relationship management) and SAP BCM, and SAP NetWeaver, specifically in the areas of business intelligence, master data Specialized management, process integration (Exchange infrastructure), composite application framework and Enterprise Portal. Special was ecenta due to its professional expertise and successful cooperation in the areas of CRM, MDM, business objects information management solutions, process integration, application server, identity management, BPM, and banking in the SAP expertise program aufgenommen.cDie is Center of ecenta AG in Walldorf. The global company, which employs about 250 people, also maintains offices in the United States, Singapore, Malaysia, Sweden, Australia, Chile and Spain. Contact: ecenta AG, Joachim Schellenberg Altrottstrasse 31 69190 Walldorf Tel. + 49 6227 73 1540 eMail: Internet:
